Burger Planet Positioning Paper

TO: Burger Planet Executives
FROM: Fantastic Four Advertising

Mr. Mullenbach and the Burger Planet board,

We are pleased with Burger Planet’s decision to create more healthy options. We feel that this is appropriate because the consumer of our day has become more health conscious.

We have outlined some ideas on how to make consumers more aware of Burger Planet’s commitment toward healthy lifestyles.

First, focus on the new healthy menu options. By focusing on the new healthy menu options, people will begin to realize that fast can still be fast, without the excessive calories and unhealthy lifestyle

Second, use Jayne Petersen’s name to bring awareness to consumers about the recent Burger Planet changes. Jayne Petersen’s outstanding reputation as a health-guru is the perfect promotion for the direction Burger Planet is taking.

Finally, continue in customer satisfaction and provide the same spirit of service. Burger Planet has served 52 billion satisfied customers and with these implementations will continue to do so.

Studies show that since healthy options were introduced at McDonalds in 2003sales have not only remained consistent but also steadily increased, proving that healthy options are desired by the American people.

By following these steps we feel that Burger Planet will continue to be a giant in the fast food industry and serve the American people for many years to come.

Sincerely,

The Fantastic Four Team

Press Release Assignment 3- Final

FOR IMMEDIATE RELEASE

Feb. 15, 2008Contact: Preston Parker, president
Cache Valley Area Investors Association
www.cvaia.com
Phone: four three five- seven five seven- four five six zero

CACHE VALLEY TO ENJOY FREE FINANCIAL ADVICE

Logan, UT- The Cache Valley Area Investors Association has been created to help people learn how to invest and become financially independent. The group meets every other Thursday at the Cache Chamber of Commerce building. Becoming a member is free, and is a great place to network and learn new financial tips.

Preston Parker, president and founder of CVAIA, designed the association to help people who are looking for new business and investment opportunities.

"This is a group that will help people see outside the box. Whether you are unhappy with your job, or looking to become more financially stable, we have ideas to share."

Parker believes that becoming financial independent is what brings true happiness, not just having money.

Each meeting Parker brings specialists in from different fields to discuss topics that that interest the association members.

CVAIA was founded in August 2007, and has 40 members. The Cache Chamber of Commerce Building is located at 160 North Main Street. Anyone from the public is welcome to join.

For more information, please contact Katie Seamons at (801) 540-8521 or kseamons@cvaia.com

Press Release Assignment 3- Draft

FOR IMMEDIATE RELEASE
Feb. 13, 2008

Contact: Preston Parker, president
Cache Valley Area Investors Association
www.cvaia.com
Phone: four three five- seven five seven- four five six zero

CACHE VALLEY TO ENJOY FREE FINANCIAL ADVICE

Logan, UT- The Cache Valley Area Investors Association has been created to help people learn how to invest and become financially independent. The group meets every other Thursday at the Cache Chamber of Commerce building. Becoming a member is free, and is a great place to network and learn new financial tips.

Preston Parker, president and founder of CVAIA, designed the association to help people who are looking for new options and opportunities.

“This is a group that will help people see outside the box. Whether you are unhappy with your job, or looking to become more financially stable, we have ideas to share.”

Preston believes that financial independent and smart is what brings true happiness, not just having money.

Each meeting Parker brings in specialists in different fields to discuss topics that one of the association members may have.

CVAIA was founded in August 2007, and has 40 members. The Cache Chamber of Commerce Building is located at 160 North Main Street. Anyone from the public is welcome to join.

For more information, please contact Katie Seamons at (801) 540-8521 or kseamons@cvaia.com

Final Press Release: Burger Planet

Feb. 6, 2008
FOR IMMEDIATE RELEASE

Contact:
Mr. Hans Ketchup, VP of Communications
Burger Planet
(831) 555- 4092
hketchup@burgerplanet.com

FITNESS LEADER TO JOIN BURGER PLANET TEAM

GARY IN- Burger Planet announced today that they have hired Jayne Petersen, 42, to help build and implement a new healthier menu. Petersen is a fitness guru who has recently helped celebrity talk show host, Opal Whitcomb, lose 75 lbs and keep the weight off.

Jayne Petersen stated that she is joining the team because, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices.” She also believes that the company believes in encouraging customers to live healthier and more active lifestyles.

Burger Planet, along with Jayne Petersen, will be adding new healthier items to the menu, such as white chicken breast meat, lettuce for a low carb option, gourmet salads and fruit packets. All of the original menu will also be available as well.

CEO, James E. Mullenbach III, is excited for Peterson to get on board and stated that, “Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen has helped to lose weight eat at Burger Planet.” Mullenbach said that Burger Planet cares about customers and they are listening to them to find out what it is they want.

James E. Mullenbach founded the Burger Planet in 1934 in Indianapolis, IN. Popularity for the franchise has spread to 17 different states with almost 9,000 franchises. James E. Mullenbach III, who is the grandson of the founder, is now the executive of Burger Planet.

Mullenbach and Petersen are both excited to offer healthy options to people all over the world.

For more information, please contact Katie Seamons at (801) 540-8521 or kseamons@burgerplanet.com

ABC Press Release Draft

ABC REAL ESTATE

Contact Information: FOR IMMEDIATE RELEASE
Evan Nielson
ABC Real Estate
801-555-4567
123 Creative Way, Logan Utah 84321

January 24, 2008

LOCAL REAL ESTATE COMPANY, ABC REAL ESTATE, LOOKS TO HELP INVESTING MIDDLE CLASS IN CACHE VALLEY AREA

Logan, Utah- Bret Cob, founder and president of ABC Real Estate LLC, announced today that ABC Real Estate is looking for a variety of investors in the Cache Valley area. The Logan branch, headed by Evan Nielson, will be developing a beneficiary-directed equity holding trust in the Cache Valley area.

“This program is designed to help people step away from the renting world, and help all those involved benefit from the beneficiary trust system,” stated Cob.

The settler beneficiary, resident beneficiary, investor beneficiary and credit beneficiary all play essential roles in the trust program. This program is designed so that all beneficiaries will receive rewards from program.

The job of the settler beneficiary is to supply the house. The resident beneficiary(s) job is to pay the mortgage payment while building credit and equity at the same time. The credit beneficiary is to supply the credit for the loan, while the investor beneficiary provides the needed to money to provide the down payment for the loan.

Bret Cob explained that ABC Real Estate’s job would be to provide the labor to complete the paperwork and guarantee two months of mortgage payments to guarantee that the deal has time to get on its feet.

“We feel that this program will benefit so many people in different ways. This will provide a whole new world for the middle class. We are here to simplify the process and make it possible for anyone to do this.” Cob said.

Cob feels that this will open new doors for people and help them see things in a whole new light.

ABC Real Estate was founded in July, 2007 by Bret Cob. Evan Nielson is ABC strategic partner with an office in Logan, Utah.

For information concerning ABC Real Estate LLC, please contact Katie Seamons at (801) 540- 8521 or kseamons@abcrealestate.com

Letter to Cousin, Assignment 1

Katie H Seamons

694 North 200 East

Logan Utah, 84321

_______________

Dear Laura,

Over the holidays we had a talk about the field of education that I have chosen to pursue. You had some interesting questions about what exactly public relations is and what I will be doing once I enter that field. I’ve decided to write you this letter and give you some specifics about the field.

One of the great things about public relations is that an education in PR opens up several doors and provides many opportunities. PR specialists can work for large corporations or design their own firm to serve their own clients on an individual basis. PR experience can also lead to work in the marketing field and other media relation departments.

While all of these fields can be branches of PR, the basics of PR are the profession of developing good relations between an organization or corporation and the public. This can also include the relations between an individual and the public. The job of a PR professional is generally to help create good feelings between two different bodies and work to make the media understand the situation taking place.

Most often, PR specialists give out information to the public or media in the form of a press release. A press release is often times written as if it is a news story and includes quotes and facts having to do with the topic being discussed. Press releases can be used for anything from informing the public of a new product, or to inform the public of a decision being made with in a corporation or organization. It is also the job of a PR specialist to help smooth sticky situations and voice information in a way that is not offensive or damaging to whom ever they are representing.

These really are just the basics though. Public Relations has several areas that can be included within the PR realm. I’m excited to learn more and I will keep you updated with how my studies go. Let me know if you have any questions and I will do my best to answer.

Best wishes,
Katie H Seamons

Amazing Quote!

"Flatter me, and I may not believe you. Criticize me, and I may not like you. Ignore me, and I may not forgive you. Encourage me, and I may not forget you."